Integrated Advertising & Public Relations Transfer Pathway

The Integrated Advertising and Public Relations program provides a professional curriculum in both advertising and public relations, along with a choice of electives to provide a well-rounded educational experience. The transfer pathway allows you to earn a four-year degree in four additional semesters.

About Transfer Pathways
Transfer Admission Requirements

Third Year - Fall Semester

Course No. Course Name Credits
COMM 220 Layout & Typography 3
COMM 230* Photography 3
COMM 251 Video Produciton for Ad, News & PR 3
COMM 283 Advertising and Public Relations Principles 3
COMM 306 Advertising and Public Relations Copywriting (WI) 3
Semester Credits Total 15

Notes:

  • *If an equivalent course was taken at the college, an elective may be taken instead.

 

Third Year - Spring Semester

Course No. Course Name Credits
COMM 285 Intercultural Communications 3
COMM 305 Imaging & Photo Illustration 3
COMM 307 Writing for Public Relations (WI) 3
COMM 383 Event Planning 3
Elective Consult MSUM Advisor 3
Semester Credits Total 15

 

Fourth Year - Fall Semester

Course No. Course Name Credits
COMM 351 Messaging for Mobile Media 3
COMM 352 Social Media Campaigns 3
COMM 403 Communications Law 3
COMM 459 Advertising and Public Relations Campaign Research 3
Elective Consult MSUM Advisor 3
     
Semester Credits Total 15

Notes:

  • *Choice of course must correspond to course taken in the spring semester.

 

Fourth Year -Spring Semester

Course No. Course Name Credits
COMM 354 Social Media Metrics 3
COMM 365 Media Planning 3
COMM 400 Media Ethics & Issues 3
COMM 460 Advertising and Public Relations Campaign Execution 3
Elective Consult MSUM Advisor 3
Semester Credits Total 15

Notes:

  • *Choice of course must correspond to course taken in the fall semester.

Award: BS

Degree: Integrated Advertising & Public Relations

Total Credits: 60

 

Students who take courses part-time or who take summer coursework will affect their completion time.

MSUM may change the requirements and timing of the semesters they offer courses. Consult with your MSUM advisor.

LASC Courses
Writing Intensive Courses